AI Certified Consultant Training
The CORE
Branding Method
From unknown to iconic.
Build four elements. Get four results.
Then deliver it to your clients with AI.
Then deliver it to your clients with AI.
with Jeff J Hunter
Today
What we're covering
01
Why brand is your edge
Everyone has the same AI
02
The CORE wheel
Four elements, four results
03
The Outer CORE
What you build: 12 parts
04
The Inner CORE
What you get
05
Deliver it with AI
Audit, personas, deliverables
06
Your homework
Run CORE on yourself
Why this matters now
Everyone has the same AI.
Your brand is the one thing
they can't prompt.
AI made content cheap
Trust is the scarce thing now
AI assistants decide who's "the expert"
Proven since 2019
Built in 2019.
Unchanged since.
Taught on DigitalMarketer with Trisha Leconte.
What changed: AI can now do most of the work inside each part. That's why it's in your toolkit.
The definition
You build four elements: Connection, Omnipresence, Relevance and Engagement.
Where two meet, you get the four results every brand is after: Captivation, Community, Authority and Influence.
The CORE wheel
Outer ring: what you build.
Inner ring: what you get.
Each result sits between the two elements that create it. That placement is the whole idea.
The four formulas
Two meet. A result ignites.
Connection
+
Engagement
=
Captivation
Part 1
The Outer CORE
Four elements. Three parts each.
12 parts you build, for yourself and every client.
Part 2
The Inner CORE
The four results. You don't build them.
They appear when two outer elements work together.
Step 1 · Start with the goal
Three questions before you build anything
1
Over the next 12 months, what needs to happen with your brand for you to feel successful?
2
What is the number one challenge you're facing with your brand right now?
3
What is your biggest motivation to grow your brand, and why now?
Step 2 · The CORE audit, live
Score all eight, 1 to 10
Step 3 · Put AI Personas on the work
One element. A team of AI Personas.
You stay the strategist. The AI Personas do the volume.
Step 4 · The deliverables
Twelve parts. Twelve deliverables.
Step 5 · Build, then measure
Build it in the order of the name.
C
Connection
O
Omnipresence
R
Relevance
E
Engagement
Then measure the results
Captivation
Community
Authority
Influence
Your homework
Run CORE on yourself this week
Write your 7 core stories
Define your audience in one page
Pick your 5 pillars of expertise
Score your own CORE audit
Post one call-to-reaction post every day
Your workbook: core.jeffjhunter.com/homework
Or let AI interview you: core.jeffjhunter.com/skill
Bring it, and your audit scores, to the next call.
Or let AI interview you: core.jeffjhunter.com/skill
Bring it, and your audit scores, to the next call.
Questions?
Build four elements.
Get four results.
Every client is judged by their brand.
Your brand is how you get the client.
COREBRANDING METHOD
